Commercial Directing Film School

Kristyna Archer takes audiences step by step through every inch of treatment writing for commercials. She does an all inclusive job defining the nomenclature, giving a high level overview, but also shares real world examples of how she has used these techniques to succeed in the industry. If you are interested or dedicated, definitely give it a look and listen!

Kristyna’s commercial treatment course is rich in information and to the point. She offers all the guidance, tips and samples you need to start crafting your own treatments. It’s also a great course to dive into if you lost the inspiration of doing treatments. Kristyna’s skill and passion for treatments will reignite your flame and help you make your treatments more fun to do. I very much appreciate how organized and fluid the course is. Definitely a practical and juicy course to have and keep referring to when needed!

I had been in the midst of a losing streak with my treatments when I stumbled upon Kristyna's course. Going into the course, I had good understanding of how to design and create meaningful treatments, but without any useful or valuable feedback from these losses, it was hard to understand how to improve. With this course, I was able to renew my confidence as a director. Kristyna really focuses on confident language and approaching these creative briefs as a problem solver. I also really valued her thoughts on how to stand-out in a creative bid through various techniques. While taking the course, I also happened to be pitching on a project at the same time. So it was very rewarding getting to implement new ideas into my treatment in real time. Overall, I loved the course and would recommend it to any director in a creative slump.

Valuable insights into the etiquette and strategies that appeal to clients, agencies, and production companies making higher-budget TV commercials. I particularly enjoyed the analysis of winning and losing treatments.

I purchased this course to strengthen my pitches. Although I am not a director, the approaches and tips helped me gain a better understanding of where I was going wrong and why I possibly lost gigs I was up for. I will be referencing this material for future deck pitches. Thank you for sharing your strategies!